Your goals, future-self description, reflections and generated board are stored on your device. If you choose "Personalize with AI", the text needed to write a board is processed briefly by our generation service, OpenRouter, and the selected model provider (initially Google or OpenAI). We do not store generation prompts or generated text on our server. Photo pixels are never sent for generation.
You can optionally turn on iCloud backup in Settings. If you do, that same content is also stored in your own private iCloud account, under your Apple ID. It still does not reach us. We have no access to your iCloud data. This setting is off unless you turn it on.
If you choose to enable analytics, we collect anonymous usage events to understand which features people use. Analytics is off by default. Events never include the words you write or the content MyDirection generates, and you can withdraw consent in Settings.
MyDirection does not back up your content anywhere by default. If you enable "Back up to my iCloud" in Settings, Apple's CloudKit stores your content in the private database of your personal iCloud account so it survives losing or replacing your device, and so it appears on your other devices signed in to the same Apple ID.
We are not a party to that storage and cannot read it. Apple's iCloud terms and privacy policy govern it. Turning the setting off stops further syncing; to remove content already in iCloud, delete the app's data from within MyDirection, or manage iCloud storage in iOS Settings under your Apple ID.
The following is stored locally using Apple's on-device database and a shared app group so the widgets and Apple Watch app can read it:
• Your goal, category, tone, timing, pronoun and manifestation preferences • Your journey stage, goal horizon and requested type of guidance • Your description of your future self • Your reflections and weekly check-ins, including any notes you write • The daily steps you keep or rewrite, and whether you complete or skip them • Affirmations and vision cards generated for you • Your board items, strength scores and practice rhythm
This content remains stored on your device. If you choose AI personalization, the limited text described below is transmitted for that generation request but is not retained as prompt history by MyDirection. Deleting the app removes local content. You can also erase it from Settings → Privacy → Delete all my data.
During onboarding you choose how MyDirection writes your content.
"Personalize with AI" sends your goal, future-self description, journey preferences, selected reflections, weekly check-ins, recent daily-step choices and outcomes, evidence, and any photo labels or notes to our generation service, OpenRouter, and the selected model provider (initially Google or OpenAI). It does not send photo pixels. The service verifies access, enforces usage limits and routes the request to the selected model. MyDirection does not store prompts or generated text on its server. Requests are configured for no training and zero data retention and are routed only to processors that accept those settings.
"Keep it on this iPhone" uses Apple's on-device model when available and otherwise uses built-in offline templates. In that mode, your personal generation text is not sent to our generation service. You can change or withdraw this choice at any time in Settings.
If you have chosen "Personalize with AI", you can separately enable studio narration. The voice is AI-generated, not a human recording. MyDirection sends only the practice wording being read to our authenticated generation service, OpenRouter, and the selected speech model, currently FluxTTS, to create the audio. Your name is kept on your iPhone and is never included in a studio-narration request.
MyDirection does not log or retain the practice wording or generated audio on its server. Audio is encrypted in this app's local cache, excluded from cloud backup, and erased by "Delete all my data". Studio narration is available only with AI personalization. If you turn it off, choose "Keep it on this iPhone", lose network access, or the service is unavailable, the practice continues silently. Apple accessibility features such as VoiceOver remain available.
If you choose to enable analytics, we use Mixpanel to collect anonymous product analytics: which features are used and whether purchases succeed or fail. Analytics is off by default.
Mixpanel also receives standard technical details such as app and OS version, device model, screen size and an anonymous device identifier. IP-based location enrichment is disabled. Events never contain your goal, reflections or generated text. We do not collect your name, email or precise location, and we do not sell data or use it for advertising.
You can withdraw consent at any time in Settings → Privacy. Turning analytics off stops collection on your device.
This policy covers the MyDirection app. Our website at mydirectionapp.com is separate and collects far less. Reading it does not require an account and is not linked to your app content.
Our hosting provider processes the ordinary request information every web server receives, including the page requested, your IP address, your browser user agent and the time, in order to deliver pages and protect against abuse.
With your permission the website also uses Google Analytics 4 to understand which pages are useful, and the Meta pixel to measure advertising. Both process data overseas, including but not limited to the United States, in whichever regions those companies operate. Both are switched off until you accept them, and neither loads at all unless you do. We also use Cloudflare Web Analytics, which is cookieless and stores nothing on your device. You can change or withdraw your choice at any time from the cookie preferences link in the site footer, and we honour Global Privacy Control signals sent by your browser.
MyDirection operates from Australia. Several services we rely on are located overseas, so where a feature sends information off your device, that information is processed outside Australia.
That processing takes place in the United States and in other countries where those providers, and the infrastructure they depend on, host, route, cache, replicate or otherwise move data. We cannot give you an exhaustive list of locations, because these providers operate global networks, use content delivery and routing layers, and may add or change regions without notice to us. Where a provider publishes its own sub-processor list or data residency terms, those documents describe the current position more precisely than we can.
If you turn on AI personalization, generation requests go to our generation service, OpenRouter, and then to the selected model provider, initially Google or OpenAI. If you turn analytics on in the app, events are processed by Mixpanel. Website analytics, where you accept it, is processed by Google and Meta. Subscriptions are handled by Apple, and optional iCloud backup is stored in your own Apple account.
Before disclosing information overseas we take steps that are reasonable in the circumstances to ensure the recipient handles it consistently with the Australian Privacy Principles. Generation requests are configured for no training and zero data retention, and are routed only to processors that accept those settings.
If you use private on-device writing and leave analytics off, MyDirection does not disclose your personal information overseas.
Your board, goals, reflections, evidence and history stay on your device until you delete them or remove the app. We do not hold a copy.
We do not store generation prompts or generated text on our server, so there is no prompt history to retain. If you enable iCloud backup, your content remains in your own Apple account until you remove it.
Where you have turned analytics on, events are kept for no longer than 14 months and are then deleted automatically. Correspondence you send us is kept for as long as needed to deal with the matter and any follow-up.
Content stays in an on-device database protected by your device passcode and iOS file protection. Requests to our generation service are encrypted in transit, and the service verifies access and enforces usage limits before routing a request onward.
Access to our systems is limited to the people who need it. No system is perfectly secure, and we do not claim otherwise. If a breach ever occurs that is likely to cause serious harm, we will notify affected people and the Office of the Australian Information Commissioner as required by law.
Subscriptions are processed by Apple. We never see or receive your payment details. Apple provides us with anonymous transaction status so the app knows whether your subscription is active. Apple's own privacy policy governs the payment itself.
When you ask Siri to read your affirmations, the request is handled by Apple's App Intents system on your device and the content is read from local storage. Apple's privacy policy covers Siri itself.
Widgets and the Apple Watch app read the same locally stored content. Content is sent to your Apple Watch directly from your iPhone using Apple's device-to-device connectivity. Those surfaces do not independently send generation requests.
MyDirection is not directed at children and is not intended for anyone under 13 (or the minimum age of digital consent where you live, if higher). We do not knowingly collect information from children.
You can export or delete your locally stored content at any time, withdraw cloud AI permission, and turn analytics off, all in Settings. Settings, then Privacy, then Delete all my data erases everything the app holds on your device.
You can also ask us to confirm what we hold about you, to give you a copy, to correct it, to delete it, to restrict or object to how we use it, or to provide it in a portable form. Write to [email protected] and we will respond within 30 days. Because the app has no accounts, we may need to ask for information only you would have before we act on a request.
MyDirection does not keep prompt histories to retrieve or delete. Where we hold nothing about you, we will tell you that rather than leaving your request open.
MyDirection is made by Reconnect Digital Pty Ltd, which is the controller for the information described in this policy. We rely on the following bases to process it. To provide the app you asked for, including your board, your daily practice and your subscription, we rely on performance of our contract with you. For AI personalization and for analytics, we rely on your consent, which you give in the app or on the website and can withdraw at any time without affecting the lawfulness of anything done beforehand. To keep the service secure and prevent abuse, we rely on our legitimate interests in operating a functioning service.
You have the right to access your information, to have it corrected or erased, to restrict or object to how we use it, to receive a copy in a portable form, and to withdraw consent at any time. Because your content is stored on your device and we do not retain generation prompts, you can exercise most of these yourself in the app, and we will help with anything you cannot.
Where information is transferred outside the EEA or the UK, we rely on the European Commission's standard contractual clauses or on an adequacy decision, as applicable to the recipient. You may lodge a complaint with your local supervisory authority, or with the Information Commissioner's Office in the United Kingdom.
We do not sell your personal information and we do not share it for cross-context behavioural advertising, as those terms are defined in the California Consumer Privacy Act. We have never done so.
You have the right to know what we collect, to delete it, to correct it, and not to be treated differently for exercising those rights. The controls in Settings and the cookie preferences link on our website cover most of this, and you can contact us for anything else. We honour Global Privacy Control signals sent by your browser.
We handle personal information in accordance with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
If you think we have mishandled your personal information, tell us first at [email protected] and we will respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
MyDirection is made by Reconnect Digital Pty Ltd, ABN 28 700 455 054, of Melbourne, Victoria 3079, Australia.
Email [email protected] or call +61 487 952 886. A person reads it, and questions about this policy go to the same place.
If this policy changes materially we will update it in the app and revise the effective date below.
Effective 29 August 2026. Contact: [email protected] · https://mydirectionapp.com/privacy-policy/
These Terms of Use are an agreement between you and Reconnect Digital Pty Ltd (ABN 28 700 455 054) governing your use of the MyDirection app and its services. This agreement is between you and us, not Apple. Apple's Licensed Application End User License Agreement also applies to your licence to the app.
By downloading, accessing or using MyDirection, you accept these terms. If you do not accept them, do not use the app. You must be at least 13 and old enough to agree to these terms where you live. If you use MyDirection for an organisation, you confirm that you have authority to bind it.
MyDirection is a motivational and self-reflection tool. It is not therapy, medical care, mental-health treatment, financial advice or legal advice, and it is not a substitute for any of them.
MyDirection does not promise that any goal will be achieved. Affirmations and vision cards are written to support focus and motivation, not to predict or guarantee outcomes of any kind, including financial, health, career or relationship outcomes.
If you are struggling with your mental health, please contact a qualified professional or your local emergency services.
Some MyDirection content is generated automatically by an AI model or selected from built-in templates. It may be inaccurate, incomplete, repetitive, unsuitable or not what you intended. Review it using your own judgement and do not rely on it for decisions requiring professional expertise. You are responsible for how you use it and for any action you take.
We grant you a personal, non-exclusive, non-transferable, revocable licence to use MyDirection on Apple-branded products you own or control, and through accounts permitted by Family Sharing or volume purchasing, in line with Apple's Usage Rules. MyDirection is licensed, not sold. We and our licensors keep all rights in the app, its design, software, branding and content that are not expressly granted to you.
Except where applicable law permits it, you may not copy, modify, distribute, sublicense, rent, sell, reverse-engineer, disassemble, attempt to derive source code from, or create derivative works from the app or its services.
MyDirection offers Weekly and Annual auto-renewing subscriptions. The current price and billing period are shown in your local currency before you confirm a purchase.
Eligible new subscribers who choose the Annual plan receive a three-day free trial. Unless cancelled before the trial ends, it converts to the Annual paid plan. Weekly subscriptions begin when the purchase is confirmed. Trial eligibility is determined by Apple and may vary by account.
Payment is charged to your Apple ID at confirmation of purchase or when a trial ends. Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours of the end of the current period. You can manage or cancel subscriptions in your Apple ID account settings after purchase. Cancelling stops future renewal but does not ordinarily refund the current period. Prices may vary by region and may change in accordance with Apple's rules and applicable law.
Apple processes purchases and refund requests under its policies. Nothing in this section limits any refund or other remedy you are entitled to under applicable law, including the Australian Consumer Law.
You must not use MyDirection to break the law; infringe another person's privacy, intellectual-property or other rights; harass, threaten or harm anyone; distribute malicious code; gain unauthorised access; evade service limits; or disrupt, overload, scrape, probe or test the app or service without our written permission. You must not submit content you do not have the right to use.
You keep ownership of everything you write. If you choose AI personalization, you grant us and our contracted processors a limited licence to process the submitted text only as needed to provide, secure and operate the generation service. This licence ends when that processing is complete, except to the extent retention is required by law. We do not claim ownership of your content or retain generation prompt history.
You are responsible for your content and confirm that you have the rights needed for us to process it. We cannot recover locally stored content. Losing your device, or deleting the app without iCloud backup, may mean losing that content.
Our Privacy Policy explains what information MyDirection handles, where it is stored, which processors are involved and the choices available to you. It forms part of these terms and is available at https://mydirectionapp.com/privacy-policy/.
MyDirection depends on services supplied by Apple and, when you enable relevant features, providers such as RevenueCat, OpenRouter and selected AI providers. Your use of those services may also be subject to their terms. We are not responsible for examining or guaranteeing third-party services, and they may change or become unavailable.
We may modify, suspend, restrict or discontinue features when reasonably necessary for security, maintenance, legal compliance or product operation. We will use reasonable care but do not promise that every feature, model, device integration or service will always be available in every location, language or device configuration.
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled to cancel your service contract with us and to a refund for the unused portion, or to compensation for its reduced value. You are also entitled to be compensated for any other reasonably foreseeable loss or damage. Nothing in these terms excludes, restricts or modifies a right, guarantee, warranty or remedy that cannot lawfully be excluded, restricted or modified.
MyDirection is provided "as is" and "as available", without warranties of any kind to the extent permitted by law. We do not promise that it will be uninterrupted, error-free or available at all times, or that generated content will be accurate or suitable for a particular purpose.
To the fullest extent permitted by law, Reconnect Digital Pty Ltd is not liable for indirect, incidental, special, consequential or punitive damages, or for any loss of data, profits or goodwill arising from your use of the app. Any limitation applies only to the extent permitted by law and does not apply to liability that cannot lawfully be excluded or limited.
We, not Apple, are responsible for MyDirection, its content, maintenance and support, and for addressing claims relating to the app, including product-liability, regulatory, consumer-protection, privacy and intellectual-property claims. Apple has no obligation to provide maintenance or support.
If MyDirection fails to conform to an applicable warranty, you may notify Apple and Apple may refund the purchase price, if any. To the maximum extent permitted by law, Apple has no other warranty obligation. You must comply with applicable third-party terms, including your wireless-data agreement, when using the app.
You represent that you are not located in a country subject to a United States Government embargo or designated by it as supporting terrorism, and that you are not listed on a United States Government prohibited- or restricted-party list. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.
You may stop using MyDirection at any time. Deleting the app does not cancel an active subscription; subscriptions must be managed through your Apple ID settings.
We may suspend or end access where you materially breach these terms, create security or legal risk, or misuse the service. Where reasonable, we will give notice and an opportunity to remedy the issue. Terms that by their nature should continue after termination, including ownership, disclaimers and liability limits, survive.
We may update these terms to reflect changes to the app, providers or law. If a change is material, we will provide reasonable notice in the app and update the effective date. Continuing to use MyDirection after the revised terms take effect constitutes acceptance where permitted by law.
These terms are governed by the laws of Victoria, Australia, and the courts of Victoria have non-exclusive jurisdiction. The mandatory consumer protections of the place where you live continue to apply.
If any provision is unlawful or unenforceable, it is severed to the minimum extent necessary and the remaining provisions continue. A delay in enforcing a right is not a waiver. You may not transfer this agreement without our consent; we may transfer it as part of a restructure, sale or transfer of the app, subject to applicable law. These terms, the Privacy Policy and Apple's applicable terms are the entire agreement about your use of MyDirection.
Effective 29 August 2026.
Questions, complaints or claims about MyDirection can be directed to:
Reconnect Digital Pty Ltd · ABN 28 700 455 054 Melbourne, Victoria 3079, Australia [email protected] · +61 487 952 886