What MyDirection costs

The plans

The annual plan is the one the product is built around, and it is priced to say so. An adaptive board gets better with every reflection you give it, and a year is where that compounds into something you could not have written on day one. At roughly five dollars a month it is the cheapest way to hold a direction steady for twelve months.

Weekly exists because some people want to run a tight, defined experiment before committing to anything. It costs about seven times the annual rate over a year, so it is a short-term option rather than a cheaper one, and it does not carry the free trial. Both plans get exactly the same app.

How the 3-day free trial works

Choose the annual plan and, if you are an eligible new subscriber, you get three days of the complete app before being charged. Not a limited version and not a demo. The whole thing, including both privacy modes and the Watch app, so you can run the real practice from your first morning. Apple determines eligibility, and anyone who has already used an introductory offer for this subscription starts the annual plan without a trial. The weekly plan does not include a trial, because it is already a short commitment.

1. Choose the annual plan. Apple confirms whether you are eligible for the trial, and no charge is made at this point.
2. Run the loop. Focus for a minute, take one aligned step, reflect in the evening. Three days is enough to do that three times and know how it sits in your day.
3. If you keep going, the trial converts to the annual plan when it ends and your Apple ID is charged US$59.99.
4. If it is not for you, cancel at least 24 hours before the trial ends and nothing is charged.

Three days is a deliberate length. The thing worth testing in that window is not a feature list, it is whether a one-minute morning and a two-minute evening actually happen in a normal week of your life. That is the question the whole practice rests on, and you will know the answer by day three.

Your first few weeks

Setup takes about fifteen minutes. You write your direction in a sentence, add the photographs that make it concrete, choose the tone you want to be spoken to in, and pick how your writing is handled. From the next morning the loop is running.

Within the first week the app has watched what you actually finish, and the steps it suggests start matching your real day rather than your ideal one. This is the change most people notice first. By day four it has stopped proposing the two-hour version of everything and started proposing the version you will do.

By the end of week two you have your first run of entries to read in one sitting, and that first weekly review is usually where something clicks. Not because the app told you anything clever, but because seven days of your own record in front of you is a different object from seven days of memory.

• A direction written in your own words, visible on your Lock Screen and your wrist.
• Step suggestions sized to the day you actually have.
• A week of evidence you can read back.
• A morning ritual short enough that a bad day does not break it.

Your first few months

This is where an adaptive board starts doing what a static one never could. Around week four the language shifts. Your own phrasing begins showing up in the lines the app brings you, and the board stops surfacing everything at once and starts bringing forward the part that is relevant to where you actually are.

By week seven the evening prompt has stopped asking about your day in general and started asking about the obstacle it has watched you hit three times. That is the point at which people tell us the app noticed something they had not. It is not magic. It is that a written record of six weeks contains patterns your memory has already smoothed over.

And the evidence log is now doing real work. Twenty or thirty specific things that actually happened, including the ones that did not go to plan, is the thing you read on the mornings when motivation is nowhere. It is considerably sturdier than an affirmation, because you wrote it and you can check it.

Somewhere in here your direction will probably shift. That is the system working. The app treats a changed direction as information rather than as a reset, and nothing in your history is lost when you update it.

Your first year

A year in, you own something you cannot buy any other way, which is a dated record of what you did with twelve months and what came of it. Most people cannot answer what they were working on last March. You will be able to, in specifics, along with what worked, what did not, and the moment the direction changed.

The compounding is real and it is unglamorous. A practice that nudges two or three better decisions a week does not feel dramatic on any given Tuesday. Over fifty-two weeks it is the difference between a year that went somewhere and a year that went past.

By this point the board has been rebuilt at least once, the steps are bigger than they were in week one because you have earned that, and the app has a year of your language to write in. That is the version of the product we designed. Everything before it is the runway.

Why it is worth it

Most goal tools fail in the same place. Not at setup, which is fun, and not at motivation, which you already have on the day you download something. They fail on the ordinary Thursday six weeks later when nothing is reminding you and nobody would notice if you skipped it.

MyDirection is built to be the thing that notices. It asks you for one step every day and it asks you what happened every night, which is the shape of an accountability partner rather than a library of content. It sits on your Lock Screen and your wrist so the direction reaches you in the corridor before the meeting, not in an app you have to decide to open. And it keeps the receipt, so on the weeks when it feels like nothing is moving you can read thirty specific things that actually did.

Here is the plain arithmetic. At US$59.99 a year, the practice needs to change roughly one decision a month to have paid for itself, and that is a low bar for something you are prompted toward every single morning. One conversation you stopped avoiding, one hour you protected, one application you finished. Any one of those in a year clears it.

What we get out of it is a product with exactly one incentive. There is no advertising business here and nothing you write is sold, which means the only way we succeed is if the practice keeps working well enough that you want to keep it. Those interests point the same direction, and very few apps in this category can say that.

The part we did not expect is the email. People send us the wins. The job, the first paying client, the studio, the conversation they had been putting off for two years, the habit that finally held. We read every one of them and they are the best argument for this product that exists, because none of them are about the app. They are about somebody doing the thing, repeatedly, with something keeping them pointed at it.

What every plan includes

• The adaptive board, built from your own photographs and words.
• The full daily loop of morning focus, one aligned step, evening reflection and evidence log.
• Both generation modes, private on-device writing and AI personalization, at every price point.
• The Apple Watch app, watch face complications, and Lock Screen and Home Screen widgets.
• Unlimited reflections, unlimited evidence entries and your full history, stored on your device.
• Offline operation in private writing mode, so the practice completes with no connection at all.
• Export and complete deletion from inside the app, whenever you want them.
• Every future update to the daily practice, at no additional cost.

There is no free tier and no advertising anywhere in the product. One price, the complete app, and nothing you write is ever sold. See what actually leaves your phone for the detail on how your writing is handled.

Subscription terms

• Payment is charged to your Apple ID at confirmation of purchase, or when a free trial ends.
• Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period.
• Your account is charged for renewal within 24 hours of the end of the current period.
• You can manage or cancel subscriptions in your Apple ID account settings after purchase.
• Prices shown are US App Store prices, and they may vary by region and change with notice.
• Refunds are handled by Apple under the App Store Terms of Service. We never see or receive your payment details.

The binding version of all of this is in the full policy and terms. If anything on this page disagrees with that document, the document is correct.